International tourism management Essay Example | Topics and Well Written Essays - 2000 words

International tourism management - Essay Example Thus, according to Tribe (2008), the goal of critical theory in tourism is critical emancipation where all stakeholders are given the opportunity to benefit from the tourism industry. Against this background, this essay will begin by explaining the meaning of culture then reflect on some of the cultural aspects that can be taken into consideration and the strategies to implement them by international tourism businesses that seek to establish themselves in emerging markets overseas. The Minster English Dictionary defines culture as, â€Å"intellectual, behavioural, and artistic ideas, beliefs of a particular group, time or place or it can refer to any particular stage of civilization.† Simply put, culture denotes the behaviour of an identifiable group of people living in a particular place. It shapes their way of doing things in their everyday life. The cultural and social environment affects the way people live and behave in several ways in that it shapes their behaviour and the way they conduct themselves in society (McCarthy & Perreault 1993 as cited in Bennet 1995). International tourism businesses which are concerned about the success of their business should also be concerned about the following cultural variables that characterise many emerging tourist destinations: language spoken, type of education the people have, religious beliefs, type of food as well as other social aspects such as marriage, families and roles of women among other things. As going to be explained in detail below, it can be noted that all these factors have a bearing on the way an organisation will operate and thrive in foreign land. Whilst it is important for the international tourism company to retain its business goal of generating income, it can thus be seen that the onus is theirs to recognise the culture of the local people in the area they will seek to establish business for their own benefit. It can also be noted that the emerging markets overseas have more to deal with social